Between 2015 and 2018, a communication campaign was carried out to involve the urban population of Bolivia with the scientific expedition Identidad Madidi, through the dissemination of information about the field work and the results of the studies.
Interviews, press releases and reports on the expedition were promoted in the national and international media, as well as publications on the results of the expedition.
A total of 320 news and reports on the Identidad Madidi scientific expedition were published in the written and digital press, web pages, digital magazines and blogs, and on radio and television. Sixty percent of the news items were disseminated internationally, while 40% were disseminated through the Bolivian media.
The publication of 18 reports by The National Geographic and Mongabay was significant, helping to position Bolivia as a country with great biological wealth, and Madidi as important to conserve, potentially as a world heritage site.
The Identidad Madidi Facebook page was created in 2015. It proved to be an effective tool to achieve significant followers and capture their interest in the knowledge of nature and its value for human life. Currently, it has 90,000 followers (93% from Bolivia), with a reach of 29,311,736 people. From 2015 to date, 583 publications (texts, photographs and short videos) have been disseminated and users have made more than 1.3 million interactions.
WCS reports that the groundbreaking Bolivian scientific expedition, Identidad Madidi, has confirmed the 1,000th bird species in Madidi National Park, one of the world’s most biodiverse protected areas and a mecca of bird life.
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The Wildlife Conservation Society (WCS) reports that Identidad Madidi, the groundbreaking Bolivian scientific expedition, has confirmed the 1,000th bird species in Madidi National Park. The park is one of the world’s most biodiverse, and a mecca of bird life.
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WCS reports that the groundbreaking Bolivian scientific expedition, Identidad Madidi, has confirmed the 1,000th bird species in Madidi National Park, one of the world’s most biodiverse protected areas and a mecca of bird life.
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Científicos de la expedición Identidad Madidi confirmaron que hasta ahora registraron 1.000 especies de aves que habitan en el Parque Nacional y Área Natural de Manejo Integrado Madidi, el área protegida más biodiversa del mundo que se encuentra en Bolivia.
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Bolivia tiene una de las áreas protegidas con mayor biodiversidad de todo el mundo y un equipo de científicos se ha propuesto demostrar, con cifras y documentos, que el Parque Nacional Madidi es el número uno: que alberga a la mayor variedad de especies vegetales y animales del mundo en el mismo espacio. Y no están lejos de lograrlo.
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Seven new animal species have been discovered and ten plant species have the potential to be classified as new thanks to a project called Identidad Madidi. The discoveries were made in Bolivia’s Madidi National Park.
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Scientists on an expedition through Madidi National Park—the world’s most biologically diverse protected area— have now discovered seven animal species new to science, finds that were made in 2015 and recently confirmed through careful comparisons with known species, according to the WCS (Wildlife Conservation Society) and local partners.
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Scientists on a multiyear expedition in Bolivia’s Madidi National Park have confirmed that seven of the hundreds of vertebrate animals they have documented so far are previously undiscovered species. They include a golden-hued high-altitude lizard found nearly 14,800 feet above sea level.
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The finds, which include three frogs, three lizards and one catfish, were made last year and have now been confirmed as new to science. Experts made careful comparison with known species, according to the Wildlife Conservation Society and its local partners.
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Scientists on an expedition through Madidi National Park in Bolivia, have now discovered seven animal species that are new to science. In total, the scientists have discovered three frogs, one lizard, and three catfish. Ten plant species are also currently under investigation as potentially new species. The work was conducted by the Wildlife Conservation Society and local partners.
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