Between 2015 and 2018, a communication campaign was carried out to involve the urban population of Bolivia with the scientific expedition Identidad Madidi, through the dissemination of information about the field work and the results of the studies.
Interviews, press releases and reports on the expedition were promoted in the national and international media, as well as publications on the results of the expedition.
A total of 320 news and reports on the Identidad Madidi scientific expedition were published in the written and digital press, web pages, digital magazines and blogs, and on radio and television. Sixty percent of the news items were disseminated internationally, while 40% were disseminated through the Bolivian media.
The publication of 18 reports by The National Geographic and Mongabay was significant, helping to position Bolivia as a country with great biological wealth, and Madidi as important to conserve, potentially as a world heritage site.
The Identidad Madidi Facebook page was created in 2015. It proved to be an effective tool to achieve significant followers and capture their interest in the knowledge of nature and its value for human life. Currently, it has 90,000 followers (93% from Bolivia), with a reach of 29,311,736 people. From 2015 to date, 583 publications (texts, photographs and short videos) have been disseminated and users have made more than 1.3 million interactions.
Tres peces bagres, una lagartija y una rana son las cinco nuevas especies descubiertas en el Parque Nacional y Área Natural de Manejo Integrado Madidi como resultado de los primeros viajes de la expedición científica boliviana «Identidad Madidi». El hallazgo se suma al reciente encuentro, en la misma área, de un pequeño anfibio que mide cuatro centímetros. La ciencia debe encargarse de certificar estos hallazgos.
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Tres peces bagres, una lagartija y una rana son las cinco nuevas especies descubiertas en el Parque Nacional y Área Natural de Manejo Integrado Madidi como resultado de los primeros viajes de la expedición científica boliviana «Identidad Madidi». El hallazgo se suma al reciente encuentro, en la misma área, de un pequeño anfibio que mide cuatro centímetros. La ciencia debe encargarse de certificar estos hallazgos.
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La directora del Museo Nacional de Historia Natural, Fabiana Méndez, informó el viernes que se descubrieron cinco nuevas especies de animales en el Parque Nacional Madidi, al noroeste del departamento de La Paz, que ratifica que esa área protegida es la más biodiversa del mundo.
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Cinco especies nuevas para la ciencia han sido encontradas en el Parque Nacional y Área Natural de Manejo Integrado Madidi por la expedición boliviana «Identidad Madidi”, que sólo espera la certificación del hallazgo. La rana, la lagartija y tres peces identificados se suman a otras 60 especies que por primera vez se registraron en el parque del norte de La Paz.
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WCS has released a stunning gallery of images of some of the moths uncovered by the groundbreaking Bolivian scientific expedition, Identidad Madidi. A staggering 10,000 species of moths may live in Madidi National Park – considered the most biodiverse protected area on the planet. The moths were found in the montane savannas and gallery forests of the Apolo region.
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WCS has released a stunning gallery of images of some of the moths uncovered by the groundbreaking Bolivian scientific expedition, Identidad Madidi. A staggering 10,000 species of moths may live in Madidi National Park – considered the most biodiverse protected area on the planet. The moths were found in the montane savannas and gallery forests of the Apolo region.
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WCS has released a stunning gallery of images of some of the moths uncovered by the groundbreaking Bolivian scientific expedition, Identidad Madidi. A staggering 10,000 species of moths may live in Madidi National Park — considered the most biodiverse protected area on the planet. The moths were found in the montane savannas and gallery forests of the Apolo region.
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WCS has released a stunning gallery of images of some of the moths uncovered by the groundbreaking Bolivian scientific expedition, Identidad Madidi. A staggering 10,000 species of moths may live in Madidi National Park – considered the most biodiverse protected area on the planet. The moths were found in the montane savannas and gallery forests of the Apolo region.
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I focus a lot on hotspots for social or environmental troubles in the tropics, so it’s worth stepping back once in awhile to point to areas where the great tapestry of life is still dizzyingly rich — at least for now.
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With an almost 20-thousand-square kilometer area, the Madidi National Park located in the upper Amazon basin in Bolivia was established in 1995 and is known to be one of the world’s largest protected areas. The national park is also known to be home to a rich biodiversity of both land and water creatures.
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